Today my wife challenged me with 2 versions of a packaging that showed a brand color with -she said- visible differences: “But is this difference tolerable?” she asked.I must say that her color vision is probably not normal: she can often spot a difference when a normal human being would not see anything.So, I took […]
Do you tolerate that blue? Read More »
Do you really know flexography?Does your team know the features and benefits of the “best printing system for packaging (*)”?Can you prove this by answering 10 questions in 5 minutes?Interesting… with more than 500 participants to date, nearly 90% failed to answer at least 70% of the questions correctly, and only 1.7% got 100% correct
Do you really know flexography? Read More »
These reflections arose a few months ago, while traveling back from FlexoDay South event of Atif, as I was telling colleagues-friends about my “adventure” in Africa. Out of Africa I arrived in Uganda in March 1987, almost fresh out of high school, involved as a volunteer in an Italian technical cooperation project in developing countries.
Iron wire: “There is no practice without theory” Read More »
Here is an excerpt from the online event of Atif, Associazione Tecnica Italiana per la Flessografia “One flexo for all“, held -online- in November 2020.My part covered a description of flexography among the different printing systems used in pakaging.This video is a shorter version of one of the lessons of my trainings on the flexographic
Flexography among the printing systems for packaging Read More »
